Different ways to work with graphics

Every channel, show, series, or film has its own visual styling and graphics. With the explosion of video, it has never mattered more that content has a consistent appearance.

Efficient graphics workflows can have a massive impact on post-production timescales. Broadcasters and large post-production facilities have established workflows to connect graphics and editorial teams. On the other end of the content creation spectrum, filmmakers may be responsible for both developing assets and incorporating them into the finished project.

Motion Graphics templates accelerate the graphics workflow from production in the art department through implementation in editorial, streamlining iteration and quality control. 

Three ways to work with graphics

Incidentally, the following three examples provide an interesting history of how digital production workflows have evolved.

• Copy and paste are the most basic ways that digital workflows save time. For video, you can simply copy a design element on the timeline, paste it into a new location, and then modify the new instance. This is much faster than creating each graphic from scratch, but it is still manual work and doesn’t scale as efficiently as new techniques.
• Dynamic Link is much more powerful, allowing you to place a “live” After Effects composition in the Premiere timeline. Editors use this both for animated graphics and visual effects shots. Dynamic Link allows you to finesse those shots in the context of your edit. You don’t have to bake anything. If performance suffers because you have numerous complex compositions, you can Render and Replace in Premiere, which gives you better editing performance while maintaining instant access to the original composition in After Effects.
• Motion Graphics templates (.mogrts) allow you to extend this process exponentially. Think of mogrts as capsules containing both graphic design and animation, allowing editors to customize content within defined parameters. This enables fast editorial workflows while maintaining brand consistency. Whether you have expertise in After Effects, Motion Graphics templates allow you to “divide and conquer” so that in After Effects, you can focus solely on design, and lock that down before moving the artwork on to editorial. In Premiere, you can focus entirely on implementation. Motion Graphics templates are saved in your Creative Cloud libraries, so they are easy to organize and access for different projects. Sharing CC Libraries extends these benefits to teams, ensuring efficiency and quality control across the whole team.