Event analytics for webinars

Adobe Connect uses various pods to engage participants in chat, questions and answers, quizzes, and polls during sessions. As a host, you might want to obtain a detailed performance view of participants during the events. The event analytics dashboard allows you to track key metrics and data visualizations.

The event analytics dashboard provides a consolidated view of participant activities, interactions, and engagement during an event. As a host, you can view the performance of live sessions and download various reports after the session. A live session involves real-time online session where participants actively engage with one another. Additionally, post-event reports generated from the dashboard are used to evaluate the session's effectiveness, inform future content, and improve the overall event strategy.

The dashboard tracks various metrics, including poll responses, chat activity, and video interactions, offering valuable insights into participants' preferences and behaviors. View how this engagement is classified in levels from Participant engagement level. It provides a comprehensive overview of participants' activity and engagement levels, allowing hosts to monitor real-time attendance, participation, and interactions.

Use the following steps to view the event analytics dashboard.

Event Analytics are classified into the following categories:

• Engagement: Provides an overview of the live session performance of sessions.
  
• Interactions: Provides a detailed view of participants’ engagement across pods.
• Participant activity: Provides consolidated view about engagement.
• Download reports: Download reports for engagement in different pods.

Engagement

This interface provides an overview of the live session’s performance of an event. The overview includes key metrics, engagement over time, and participant interactions. It helps organizers evaluate the event's success and identify areas for improvement. 

From the left panel, select Engagement to view the live session’s performance. Select Engagement summary (PDF) to download the performance summary of the live session. The overview is classified into different sections.

Key metrics

View the number of registrations, attendees, and engagement in the live session from Key metrics.

Registrations: View the number of registrations for the live session.

Attendees: View the number of participants present in the live session.

Highly engaged: View the number of participants who were highly engaged during the live session and are likely to be top prospects.

Moderately engaged: View the number of moderately engaged participants during the live session.
Note: These numbers are computed based on engagement and interactions during the session.

Average watch duration in minutes: Displays the average watch duration in minutes of live session.

Engagement over time

Learn about average engagement over time during the live session from the engagement graphs. Hosts can monitor how engagement levels fluctuate, allowing them to identify critical moments of high or low interaction. Check how much of the average engagement score was gained by the engaged participants in different layouts.

By hovering over the graph, view the following information:

• The time at which the level of engagement is monitored.
• Average engagement score at that moment.
• Number of attendees engaged at that time.
• Layout of the engagement at that time.
• Select View instant in recording to view the instant in the recording where engagement was high or low.
• Average engagement score (%) over time in the session
• Attendance over time during the session
• Engagement in different Webinar layouts is shown when different layouts were used inside the room during the event. It helps correlate the rise and fall of engagement in different layouts. 

Attendee interactions

You can view the attendees’ interactions from different pods. It provides information for Answered polls, Asked questions, Interact with chat, Clicked at least one link, and Downloaded at least one file. 

Select Go to interactions to view responses from polls, metrics of QnA and attendees’ reactions during the session. View how attendees are engaged across pods from Interactions and download interaction reports from the section below.

Interactions

View how attendees interact and engage in the session from Interactions. Track responses to polls, QnA metrics, reactions from attendees, and dropped links and files from respective pods. Hosts can also download interaction reports of these pods for better analysis. By analyzing these interactions, identify trends and adjust their strategies to encourage a more interactive and engaging environment.

From the left panel, select Interactions to view how attendees are engaged across pods.

Select the Polls tab from the menu bar to view questions and responses added to the poll. This tab shows the following information:

• Select Poll report (CSV) to download the report for interactions in the poll pod.
• Poll question and its type.
• Number of responses and the period during which the poll pod was open and engaged.
• Select View all <number> responses to view them in a dialog window.

Select the Other interactions tab from the menu bar to view engagement in other pods and download their reports.

Select Download interaction reports from the top-right dropdown to download reports of different pods. Download the QnA report, Links & files report, and Reactions report from here for better tracking.

The engagement information across pods is available in different sections.

QnA metrics

View the following attributes of the Q & A pod.

• Total questions asked.
• Number of unanswered questions.
• Number of attendees who asked questions.
• Number of attendees who asked more than 1 question are likely to be top prospects.
• Average time taken to answer a question.

Reactions

You can view attendees' reactions during the session, such as their agreeing, disagreeing, applauding, and laughing. 

From the reactions graph, view the following details:

• Total reactions
• Number of attendees who reacted at least once
• Total clicks
• Unique attendees
• Trend of clicks on reactions based on total clicks concerning unique attendees.  

Weblink interactions

View links added to the weblinks pod during the session and the number of clicks on the shared link. Weblinks pod allows you to add links from sources outside the event to generate engagement. 

From the graph, view the following details:

• Links that are added to the weblinks pod.
• Number of attendees who clicked at least one link.
• Number of links launched by the host.
• Trend of unique clicks on each link added to the weblinks pod. 

Files downloads

View the files downloaded from the files pod during the session and the number of unique downloads. Files pod allows you to add files and provide resources to generate engagement.

From the graph, view the following details:

• Name of files that are added to the files pod.
• Number of attendees that downloaded at least one file.
• Trend of unique downloads on each file added to the weblinks pod.

Participant activity

From the left panel, select Participant activity to view consolidated information about each attendee's engagement level. Learn about calculating engagement activity from Participant engagement level. Select User activity report (CSV) to download the report for better tracking.

View the following details from the table:

• Engagement level of each participant. You can also sort them from high to low or vice versa.
• Duration of the session attended by the participant.
• Polls answered by the participant.
• Files downloaded by the participant from the files pod.
• Links clicked by the participant from the weblinks pod.
• Questions asked by the participant from the QnA pod.

Download reports

Download reports for different activities and pods from a centralized hub as a host.

Participant engagement level

Organizations use Adobe Connect to deliver highly customized, branded, and engagement-led webinars. Interactive tools like polls, chat, Q&A, and reactions help engage attendees and collect more than just registration and attendance data. After attendees engage with these interactive features, the engagement data is used to classify attendees into three engagement levels – high, medium, and low. Marketers can use the engagement level to update audience segments, update lead scores, and alert sales.

Understand the criterion for classifying the engagement level for each participant: