Diverse and Inclusive Content Guidelines

Learn about our commitment to showcasing authentic and culturally representative content — and discover best practices for submitting your own diverse and inclusive work.  

The Adobe Stock Content & Community team is dedicated to being a changemaker and leader in democratizing creativity, nurturing a thriving Adobe Stock Contributor community, and building a global collection that represents the world around us through relevant and respectful visual narratives.   

As a result, we champion diversity and inclusion, and we actively seek out self-representing artists as well as honest and impactful content from underrepresented communities. We want everyone’s voices heard so we can make authentic and culturally representative imagery more widely available.   

We strongly encourage Contributors to submit content that authentically depicts the lives and experiences of Black, Hispanic/Latinx, Asian and Pacific Islander, Indigenous, LGBTQ+, and people with disabilities as well as women (cis and trans), veterans, and people of all religions, ages, and body and skin types.

As a stock creator, you should consult with your models to determine how they wish to identify themselves.  

At Adobe Stock, we expect that the content you submit will:

• Humanize your models and celebrate their identities.

• Include titles, keywords, and other language that is non-offensive. (See glossary of general definitions below.) 

• Describe models using language that’s neutral or positive as well as culturally appropriate.

Adobe Stock will not accept any content that constitutes libel, slander, or other defamation upon any person or entity. 

To ensure that Adobe Stock customers can easily find your diverse and inclusive content, review the actionable steps in the following Adobe Stock Contributor User Guide articles: 

• 8 tips to help you create better photos for Adobe Stock

• Title and keyword tips

• How to organize and add keywords

• Model releases

• Model Tagger

For more ideas and guidelines on creating diverse and inclusive content, check out these articles on the Adobe Stock Artist Hub:

• Representing disabled people in stock imagery with authenticity and respect

• Diverse representation in stock imagery

• Binary and beyond: Gender representation in stock imagery

• Seeking stock imagery of faith and ritual as modern as our world

• Come as you are: Celebrating the self and self-expression in stock imagery

• Taking action: Activation and expression in our visual landscape

Finally, here are some additional resources on diverse and inclusive language and content: 

• CDC: Communicating With and About People with Disabilities

• Center for Disability Rights

• GLAAD Glossary of terms: Transgender

• GLAAD Glossary of terms: LGBTQIA+

• Race Forward Guide

• National Association of Black Journalists

• The Association of LGBTQ Journalists

• Asian American Journalists Association

• Native American Journalists Association

• National Association of Hispanic Journalists

• National Center on Disability and Journalism

• Diversify visual thesaurus to replace outdated and racist terms

• Loving More