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Media specifications for social media posts

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Последнее обновление 13 мая 2024 г.

Learn about the media specifications for social media posts in Content Scheduler.

Facebook

Supported media types and limitations to consider when you schedule a Facebook post:

Characters	55000
Images per post	10
Image size	250 MB The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Videos per post	1
Video size	250 MB
Carousel publishing	At this time, not available. Alternatively, you can publish a multi-page post using Schedule or post natively to Facebook.

(For Instagram Business accounts publishing to the Feed)

Character limit	2200
Minimum attachments per post	1
Maximum images per post	10 (JPEG or PNG)
Required aspect ratio for images	Must be within a 4:5 to 1.91:1 range
Minimum image width	320
Maximum image width	1440
Image height	Varies depending on image width and aspect ratio
Maximum file size for images	8MB
Maximum videos per post	1 (MOV or MP4)
Video duration	Maximum: 60 seconds Minimum: 3 seconds
Video size limit	100MB at maximum
Video bitrate	VBR, 5Mbps maximum
Audio bitrate	128kbps
Audio codec	AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Video codec	HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Video frame rate	23-60 FPS
Video Picture size	Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9
Maximum mentions per post	20
Carousel publishing	Available - Create and publish Instagram feed posts with a combination of 10 images and/or videos.

Supported media types and limitations to consider when you schedule a X (Twitter) post:

Characters	280
Images per post	4
Image size	250 MB The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Video duration	140s
Video height x width	1024x1028
GIFs per post	1
GIF size	4MB

Supported media types and limitations to consider when you schedule a LinkedIn post:

Characters	3000
Images per post	9
Image size	250 MB The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Videos per post	1
Video size	1 MB
GIFs per post	1
GIF size	250 frames

Supported media types and limitations to consider when you schedule a Pinterest post:

Characters	Title: 100 Description: 500
File type	JPEG, PNG, MP4
Media size	20 MB
Media aspect ratio	Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.

Supported media types and limitations to consider when you schedule a TikTok post:

Caption Characters	2200
File formats	TikTok accepts 1 video in MP4, WebM, or MOV format.
Video duration	Minimum: 3 seconds Maximum: 3 minutes (180 seconds)
Aspect ratio	1080px x 1920px
Video width	Minimum width: 360px Maximum width: 4096px