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Create personalized email campaigns

Last updated on Apr 25, 2024

Use Dreamweaver and Campaign together to create and design personalized email campaigns

Adobe Campaign is generally used for automated email marketing. When you use Dreamweaver with Campaign, you can combine the email design capabilities of Dreamweaver with the cross-channel marketing capabilities of Adobe Campaign in the Adobe Marketing Cloud.

Designers can continue to work designing within Dreamweaver, but personalized data from Adobe Campaign can be pulled into the Dreamweaver user-interface for more contextual designs.

And because this integration is two-way, Adobe Campaign users can also access Dreamweaver’s editing capabilities from within the Campaign interface.

In summary:

Use Adobe Dreamweaver with Adobe Campaign to create and design emails in Dreamweaver that automatically sync to Adobe Campaign.
You can also choose to work within Adobe Campaign accessing Dreamweaver’s editing capabilities from within the Campaign interface.

Campaign extension for Dreamweaver

The Adobe Campaign extension in Dreamweaver allows you to personalize email content in Dreamweaver by adding personalization fields and content blocks to your content.

In a few quick steps, you can be up and running and creating personalized content:

Install the Campaign extension.
Understand your way around the Campaign extension panel.
Add personalization fields and content blocks in your template from the Campaign extension panel (Window > Campaign).
Content is automatically synchronized between Dreamweaver and Campaign.
Send the email to the recipients from Adobe Campaign.

Install the Campaign extension

Click Windows > Extensions > Browse Extensions.

The Adobe Creative Cloud Add-Ons page appears.
On the Adobe Creative Cloud Add-Ons page, click Dreamweaver on the left to view Dreamweaver-specific add-ons, or search for the Adobe Campaign integration add-on.
Follow the on-screen instructions to download the add-on.

Note:

If you face issues downloading and installing the extension using the above procedure, try Installing the extension using the instructions here: Install third-party extensions.

The Adobe Campaign panel in Dreamweaver

There are multiple ways you can work with Dreamweaver and Adobe Campaign.

You can use Adobe Campaign content and edit it in Dreamweaver.
You can create content in Dreamweaver, and then send it to email recipients from Adobe Campaign.

In either scenario, you can use the Adobe Campaign panel to edit your templates within Dreamweaver. In addition, your content changes are automatically synchronized between Campaign and Dreamweaver.

Read on to know more about how to work with the Adobe Campaign panel in Dreamweaver.

After installing the Campaign extension, you can see the Adobe Campaign panel by selecting Window > Campaign.

Opening an Adobe Campaign template in Dreamweaver

The Adobe Campaign panel contains the following options:

Select a file: Use this option if you want to open a template created in Dreamweaver.
Use Current tab: Use this option if you have a template currently open in Dreamweaver.
Use ACS content: Use this option if you want to open an email template from Adobe Campaign and edit it in Dreamweaver.

After you open a template in Dreamweaver, the Adobe Campaign panel is populated with the personalization fields and content blocks.

The blocks in the Adobe Campaign extension panel

The Adobe Campaign panel consists of the following blocks:

Personalization field: Use the personalization fields to personalize the content of sent messages (such as the first name personalization field). The fields that you insert into the email content mark the place where the information from the Adobe Campaign database is to be inserted. For more information on personalization fields, see Adding a personalization field in the Adobe Campaign documentation.
Content block: Use the fields in the Content block to add content that is personalized, and have a specific rendering (such as an unsubscribe link at the bottom of the email). For more information on content blocks, see Adding a content block in the Adobe Campaign documentation.

The label and ID in the Adobe Campaign extension panel in Dreamweaver reflect the label and ID of the template in Adobe Campaign.

Note:

The blocks available in the Content block vary depending on the context (email or landing page).

Working with Adobe Campaign and Dreamweaver

There are multiple ways you can work with Dreamweaver and Adobe Campaign.

You can use Adobe Campaign content and edit it in Dreamweaver. For more information, see Edit Adobe Campaign content in Dreamweaver.
You can create content in Dreamweaver. Add personalization fields, and content blocks using the Adobe Campaign panel. Your content is automatically synchronized with Adobe Campaign. For more information, see Create content in Dreamweaver and upload to Adobe Campaign

Edit Adobe Campaign content in Dreamweaver

In Adobe Campaign, create a new email template, or select and open an existing template that you want to edit.
To open the template in Dreamweaver, click Dreamweaver, and confirm that you want to open Dreamweaver.

Opening a template in Dreamweaver

The template opens up in Dreamweaver.
In Dreamweaver, select Window > Campaign to open the Adobe Campaign extension panel.

Then click Use ACS content to open the Campaign template in Dreamweaver.
Add the personalization fields, and content blocks that you want to use.

When you add a personalization field or a content block, they appear as yellow boxes in Design or Live View.

Personalization fields and content blocks in Dreamweaver
Add images and other media content like you would normally do in Dreamweaver.

After you are done with all your changes in Dreamweaver, go to Adobe Campaign, and you can see all the changes you made in Dreamweaver reflected in the campaign there.
In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.

After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.
You can then send the finished email campaign to your recipients from Adobe Campaign.

Create content in Dreamweaver and upload to Adobe Campaign

You can create email templates in Dreamweaver, use the Campaign extensions panel to add personalization, and content blocks, and then synchronize it with Adobe Campaign.

To start creating an email campaign in Dreamweaver, you can use one of the starter templates. Choose File > New > Starter Templates > Email Templates. Or you can create one from scratch.

Dreamweaver's starter email templates
Edit the template to adapt it to your needs.
After you have made all your changes, close and exit Dreamweaver.
Open Adobe Campaign. Open any existing email template in Campaign and then click Dreamweaver.
In Dreamweaver, open the template you created. Select Window > Campaign to display the Adobe Campaign extension panel.

Note:

If you do not have a template open in Dreamweaver, click Select a File, and then browse to the saved template to open it.
In the Campaign panel, click Use Current tab.

The Adobe Campaign extension panel before the campaign is opened

The Adobe Campaign personalization fields and content blocks appear in the Adobe Campaign extension panel.

The blocks in the Adobe Campaign extension panel
Add the personalization fields, and content blocks that you want to use.

When you add a personalization field or a content block, they appear as yellow boxes in Design or Live View.

Personalization fields and content blocks in Dreamweaver

After you are done with all your changes in Dreamweaver, go to Adobe Campaign, and you can see all the changes you made in Dreamweaver reflected in the campaign there.
In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.

After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.
You can then send the finished email campaign to your recipients from Adobe Campaign.