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What is Augmented Reality

Understanding what Augmented Reality (AR) is and how to begin creating interactive AR experiences with Adobe Aero.

What is Augmented Reality (AR)?

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Augmented reality is an immersive experience in which we can see, hear, and feel digital content that is overlaid on to our physical world. AR is pushing the boundaries of reality and making it more intuitive, immersive, and interactive for all of us.

AR is being used in marketing, gaming, manufacturing, services, retail, education, healthcare, and so on. AR can been used to enhance the way consumers experience products. It can also be used to improve the productivity of work being done.

AR and Adobe Aero

Adobe Aero makes it easy for designers to build AR experiences without the need to code. All you have to do is import your 2D and 3D digital assets into Adobe Aero, place them and add interactivity. Adobe Aero makes AR creation fluid and intuitive. Read What is Adobe Aero to know more.

New to creating AR experiences?

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Adobe MAX
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Adobe MAX

The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX 2024

Adobe MAX
The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX

The Creativity Conference

Oct 14–16 Miami Beach and online