Edit roles in brands

Last updated on Dec 5, 2025

Learn how to set up primary or secondary roles for colors, logos, and fonts in brands.

On the Adobe Express homepage, select Brands from the left panel and select a brand.

Select the  icon for LogosColors, or Fonts, within the brand.

In the Edit role section, you can assign the following roles to each element:

  • Logos: Primary logo or Secondary logo
  • Colors: Primary, Secondary, or None
  • Fonts: Header, Body, or None
brands page is open and the on the right end of the blur color palette, there is a three dot icon. upon hovering over which, edit role options becomes available
Use the more icon on each item to edit the roles.