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Last updated on Oct. 16, 2024

Review the technical specifications and limitations for social media posts in Content Scheduler.

Facebook

Specification

Specification type

Characters

55000

Images per post

10

Image size

250 MB
Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Videos per post

1

Video size

250 MB

Carousel publishing

Not available.

You can publish a multi-page post using Schedule or post natively to Facebook.

Posting to multiple social media accounts

You can post the same message to three accounts.

Instagram for business

Specification

Specification type

Character limit

2200

Minimum attachments per post

1

Maximum images per post

10 (JPEG or PNG)

Required aspect ratio for images

Within a 4:5 to 1.91:1 range

Minimum image width

320

Maximum image width

1440

Image height

Varies depending on image width and aspect ratio

Maximum file size for images

8MB

Maximum videos per post

1 (MOV or MP4)

Video duration

  • Maximum: 60 seconds 
  • Minimum: 3 seconds

Maximum video size limit

100MB

Video bitrate

VBR, 5Mbps maximum

Audio bitrate

128kbps

Audio codec

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Video codec

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

Video frame rate

 23-60 FPS

Video Picture size

  • Maximum columns (horizontal pixels): 1920
  • Minimum aspect ratio [cols / rows]: 4 / 5
  • Maximum aspect ratio [cols / rows]: 16 / 9

Maximum mentions per post

20

Carousel publishing

Available.

 

You can create and publish Instagram feed posts with a combination of 10 images and/or videos.

Posting to multiple social media accounts

You can post the same message to three accounts.

X (Twitter)

Specification

Specification type

Characters

280

Images per post

4

Image size

250 MB
Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Video duration

140s

Video height x width

1024x1028

GIFs per post

1

GIF size

4MB

Posting to multiple social media accounts

Posting the same message multiple times is not permitted. Refer to X's spam policy

LinkedIn

Specification

Specification type

Characters

3000

Images per post

9

Image size

250 MB
Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Videos per post

1

Video size

1 MB

GIFs per post

1

GIF size

250 frames

Posting to multiple social media accounts

You can post the same message to three accounts (eg. a LinkedIn Company Page AND a Personal profile).

Pinterest

Specification

Specification type

Characters

Title: 100

Description: 500

File type

JPEG, PNG, MP4

Media size

20 MB

Media aspect ratio

Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.

Posting to multiple social media accounts

Posting the same message on multiple accounts is not possible since Pinterest suggests editing a post before re-sharing.

TikTok

Specification

Specification type

Caption Characters

2200

File formats

TikTok accepts 1 video in MP4, WebM, or MOV format.

Video duration

  • Minimum: 3 seconds
  • Maximum: 3 minutes (180 seconds)

Aspect ratio

1080px x 1920px

Video width

  • Minimum width: 360px
  • Maximum width: 4096px

Posting to multiple social media accounts

Posting the same message on multiple accounts is not possible since TikTok prioritizes original content. Edit the content if you would like to re-share the post. 

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