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Media specifications for Content Scheduler

Last updated on Dec. 23, 2024

Specification	Specification type
Characters	55000
Images per post	10
Image size	250MB Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Videos per post	1
Video size	250MB
Carousel publishing	Not available. You can publish a multi-page post using Schedule or post natively to Facebook.
Posting to multiple social media accounts	You can post the same message to three accounts.

Specification	Specification type
Character limit	2200
Minimum attachments per post	1
Maximum images per post	10 (JPEG or PNG)
Required aspect ratio for images	Within a 4:5 to 1.91:1 range
Minimum image width	320
Maximum image width	1440
Image height	Varies depending on image width and aspect ratio
Maximum file size for images	8MB
Maximum videos per post	1 (MOV or MP4)
Video duration	Maximum: 60 seconds Minimum: 3 seconds
Maximum video size limit	100MB
Video bitrate	VBR, 5Mbps maximum
Audio bitrate	128kbps
Audio codec	AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Video codec	HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Video frame rate	23-60 FPS
Video Picture size	Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9
Maximum mentions per post	20
Carousel publishing	Available. You can create and publish Instagram feed posts with a combination of 10 images and/or videos.
Posting to multiple social media accounts	You can post the same message to three accounts.

Specification	Specification type
Characters	280
Images per post	4
Image size	250MB Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Video duration	140s
Video height x width	1024x1028
GIFs per post	1
GIF size	4MB
Posting to multiple social media accounts	Posting the same message multiple times is not permitted. Refer to X's spam policy.

Specification	Specification type
Characters	3000
Images per post	9
Image size	250MB Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.
Videos per post	1
Video size	200MB
GIFs per post	1
GIF size	250 frames
Posting to multiple social media accounts	You can post the same message to three accounts (eg. a LinkedIn Company Page AND a Personal profile).

Specification	Specification type
Characters	Title: 100 Description: 500
File type	JPEG, PNG, MP4
Media size	20MB
Media aspect ratio	Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.
Posting to multiple social media accounts	Posting the same message on multiple accounts is not possible since Pinterest suggests editing a post before re-sharing.

Specification	Specification type
Caption Characters	2200
File formats	TikTok accepts 1 video in MP4, WebM, or MOV format.
Video duration	Minimum: 3 seconds Maximum: 3 minutes (180 seconds)
Aspect ratio	1080px x 1920px
Video width	Minimum width: 360px Maximum width: 4096px
Posting to multiple social media accounts	Posting the same message on multiple accounts is not possible since TikTok prioritizes original content. Edit the content if you would like to re-share the post.

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