Learn about custom models and how to use them to generate content that reflects your brand.
Try it in the app
Create a custom model with images of your brand's assets in a few simple steps.
With Firefly custom models, you can generate image variations that align with your brand using the Text to image feature. By training these models with your own images, all generated content — from product photos to character designs — will match your brand's identity.
Transform your style or subject to explore new ideas, visualize different surroundings, generate innovative content, and tailor content to specific segments.
Brand and campaign styles
Create content that matches your brand with custom models trained on your unique style. Simplify the content creation process, allowing your team to generate on-brand visuals with just a few words.
Ideation and concept creation
Build upon an idea or concept with a custom model to unleash your creativity and explore possibilities quickly, all while creating content adhering to your brand aesthetic. Use custom models to accelerate stakeholder alignment by showcasing your vision.
On-brand characters
Take an existing character and reimagine it with high-quality precision in various scenes, lighting, and positions using a character-based custom model. Give your creative teams more flexibility by reducing the time spent on character development and brainstorming.
Product photography and merchandising
Visualize your product in complex scenes and scenarios with a simple text prompt. Personalize and localize product imagery for specific segments and channels to create impactful campaigns that resonate with your audience and achieve faster time to market.
To train custom models in Adobe Firefly, you must be entitled as a trainer for Firefly custom models. If you're using Firefly through a company-owned account, contact your Adobe administrator to request access.
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Join our community to connect, learn, and engage
For inspiration, expert tips, and solutions to common issues, visit Discord or the Adobe Firefly Community forum. Connect with our team and fellow users to exchange ideas, share your creations, stay updated with the latest features and announcements, and provide feedback.