Specification
Last updated on
Aug 6, 2024
Review the technical specifications and limitations for social media posts in Content Scheduler.
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|
Specification type |
|
Characters |
55000 |
|
Images per post |
10 |
|
Image size |
250 MB |
|
Videos per post |
1 |
|
Video size |
250 MB |
|
Carousel publishing |
Not available. You can publish a multi-page post using Schedule or post natively to Facebook. |
|
Posting to multiple social media accounts |
You can post the same message to three accounts. |
Instagram for business
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Specification |
Specification type |
|
Character limit |
2200 |
|
Minimum attachments per post |
1 |
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Maximum images per post |
10 (JPEG or PNG) |
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Required aspect ratio for images |
Within a 4:5 to 1.91:1 range |
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Minimum image width |
320 |
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Maximum image width |
1440 |
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Image height |
Varies depending on image width and aspect ratio |
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Maximum file size for images |
8MB |
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Maximum videos per post |
1 (MOV or MP4) |
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Video duration |
|
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Maximum video size limit |
100MB |
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Video bitrate |
VBR, 5Mbps maximum |
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Audio bitrate |
128kbps |
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Audio codec |
AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
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Video codec |
HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
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Video frame rate |
23-60 FPS |
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Video Picture size |
|
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Maximum mentions per post |
20 |
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Carousel publishing |
Available.
You can create and publish Instagram feed posts with a combination of 10 images and/or videos. |
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Posting to multiple social media accounts |
You can post the same message to three accounts. |
|
Specification |
Specification type |
|
Characters |
280 |
|
Images per post |
4 |
|
Image size |
250 MB |
|
Video duration |
140s |
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Video height x width |
1024x1028 |
|
GIFs per post |
1 |
|
GIF size |
4MB |
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Posting to multiple social media accounts |
Posting the same message multiple times is not permitted. Refer to X's spam policy. |
|
Specification |
Specification type |
|
Characters |
3000 |
|
Images per post |
9 |
|
Image size |
250 MB |
|
Videos per post |
1 |
|
Video size |
1 MB |
|
GIFs per post |
1 |
|
GIF size |
250 frames |
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Posting to multiple social media accounts |
You can post the same message to three accounts (eg. a LinkedIn Company Page AND a Personal profile). |
|
Specification |
Specification type |
|
Characters |
Title: 100 Description: 500 |
|
File type |
JPEG, PNG, MP4 |
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Media size |
20 MB |
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Media aspect ratio |
Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds. |
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Posting to multiple social media accounts |
Posting the same message on multiple accounts is not possible since Pinterest suggests editing a post before re-sharing. |
TikTok
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Specification |
Specification type |
|
Caption Characters |
2200 |
|
File formats |
TikTok accepts 1 video in MP4, WebM, or MOV format. |
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Video duration |
|
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Aspect ratio |
1080px x 1920px |
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Video width |
|
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Posting to multiple social media accounts |
Posting the same message on multiple accounts is not possible since TikTok prioritizes original content. Edit the content if you would like to re-share the post. |