Content analysis FAQ

Overview 

You are in control over whether Adobe may analyze your content that is processed or stored on our servers when using Creative Cloud and Document Cloud apps to improve our products and services. 

Generative AI

We do not analyze your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace.

Our Adobe Firefly generative AI models were trained on licensed content, like Adobe Stock, and public domain content where copyright has expired. 

Does Adobe analyze my locally stored content for product improvement?

No. 

For clarity, all references to “content” in this FAQ are meant to refer to content processed or stored on our servers not your local device (like a computer, phone or tablet).

Can I turn off (or opt-out of) content analysis for product improvement?

Yes, though how you manage content analysis for product improvement varies by the type of account or profile you are using. 

As a reminder, turning off content analysis for product improvement does not affect your ability to use any features. 

Users with a personal account

If you are accessing digital media apps via a personal account, you can turn off content analysis for product improvement at any time via your account preferences.  

Take the following steps to turn off content analysis for product improvement: 

If you are a minor and do not see the content analysis setting in your account preferences, then you have been automatically opted out of content analysis for product improvement.

Users with a business account or profile 

If you are accessing your account under a business profile or account (such as a team profile or a company or school account), then you have been automatically opted out of content analysis for product improvement. You will not see any toggle in your Adobe account setting. 

When does content analysis opt-out not apply?

When you choose to participate in programs where you proactively submit content to improve our products and services, turning off content analysis does not affect our ability to analyze your content for product improvement. Examples of such programs include: 

• Adobe Photoshop Improvement Program: This program allows you to submit the images you edit in Photoshop to help improve machine learning-based features. (Learn more)
• Feedback: Certain features allow you to submit content as feedback. 
  
• Beta, Prerelease, and User Studies: Certain beta, prerelease, or early access products or features, including user studies. 
  
• Adobe Stock Contributors: Content submitted to the Adobe Stock platform by contributors.
  

How does Adobe analyze your content for product improvement? 

Locally stored content 

We do not analyze content processed or stored locally on your device (like a computer, phone or tablet) for product improvement. 

Content on our servers

Subject to your opt-out and consent rights described above, we may analyze your content that is processed or stored on our servers for product improvement. 

Your privacy is maintained during content analysis for product improvement. The insights obtained through content analysis will not be used to re-create your content or attempt to re-identify you.  

When we analyze your content for product improvement, we first aggregate content before using it to improve our products and services.

Human review under limited circumstances 

Our human review process includes safeguards designed to help protect privacy and confidentiality. For example, if human review is performed on content that is not publicly available, we will perform the review with personnel subject to confidentiality requirements and privacy training.

We may do human review of your content for product improvement in the following limited situations: 

• If you make your content public, such as: 
  • Contributions to Adobe Stock and Behance 
  • Content that you submit to be featured on Adobe Express
  • Content that you submit as tutorials in Lightroom
• When you submit content to us for human review, such as: 
  
  • You submit feedback with content to our engineering teams for feature development 
    
• If you participate in a prerelease, beta, early access or product improvement program, such as: 
  • You submit content through the Adobe Photoshop Improvement Program
  • You submit content through the Adobe Acrobat Improvement Program

If we can use automated systems to remove all user-generated materials and identifying features from your content, we may also human review your content for product improvement. For example: (1) PDFs that are processed so that only structural elements, and not any text or images, are left or (2) images that are processed so that only object masks remain (like the outline of an object).