User Guide Cancel

Event analytics for webinars

 

Learn about the event analytics dashboard for Adobe Connect Webinars.

The Event Analytics Dashboard is a powerful tool designed to empower marketers in tracking webinar performance and identifying high-intent prospects for precise targeting, ultimately enhancing conversion rates. This dashboard provides a comprehensive tracking of participant interactions, offering detailed reports on individual participants and session performance. Additionally, it delivers analytics-driven feedback on content and layouts that have yielded higher engagement, enabling you to refine and enhance the value of your future webinars.

The following topics are covered in this article:

Access events analytics dashboard

Use the following steps to view the event analytics dashboard.

  1. Login to Adobe Connect Central.

  2. Select the Events tab from the top menu bar.

  3. Select the User Events tab from the menu bar.

  4. From the Event list, select the event for which you want to view the dashboard.

  5. Select the Reports tab from the menu bar.

  6. Select Go to dashboard under Event Analytics.

    Event analytics dashboard
    Access event analytics dashboard

Note:

The event analytics dashboard is accessible 45 to 120 minutes after the scheduled event ends.

Adobe recommends

Components of event analytics dashboard

The dashboard consists of the following:

  • Event summary: Provides a summary of the event's live and on-demand performance.
  • Engagement: Provides an overview of the live webinar's performance.
  • Interactions: Provides a detailed view of participants engagement across pods.
  • On-demand: Provides a detailed view of engagement in the on-demand session.
  • Attendee activity: Provides consolidated view about engagement.
  • Download reports: Download reports for engagement in different pods.

Event summary

The summary includes the overall performance of both live and on-demand events and the recording of the event. The summary outlines the number of registrations, attendees, duration of the event, number of views of the recording, and much more.

From the left panel, select Event summary to view live and on-demand event summary. Select Event summary (PDF) to download the summary. The overview is classified into different sections.

Event summary in Events engagement dashboard
Event summary in Events engagement dashboard

Engagement

The Engagement tab provides an overview of the live webinar's performance. It includes key metrics, engagement over time, and participant interactions. This overview helps organizers evaluate the event's success and identify areas for improvement. 

From the left panel, select Engagement to view the live session’s performance. Select Engagement summary (PDF) to download the performance summary of the live session. The overview is classified into different sections.

download engagement summary
Download engagement summary

Interactions

This interface shows how attendees interact and engage in the session from Interactions. It tracks responses to polls, Q&A metrics, reactions from attendees, and dropped links and files from respective pods. Hosts can also download interaction reports of these pods. The Interactions tab provides a detailed analysis of participant's interaction with various engagement elements used in the live webinar.

Select Interactions from the left side panel to access the Interactions tab.

The Interactions section consists of the following tabs:

Polls

The poll tab displays poll questions and the distribution of participant responses. The visualization for every poll question displays the following information:

  • Type of poll question
  • Multiple choice, multiple answer, or short answer type question
  • The poll question
  • Number of responses
  • Duration for which the poll was open and accepting responses
  • The distribution of responses across various options

Select Poll report (CSV) to download the poll responses.

Interactions in Events engagement dashboard
Interactions in Events engagement dashboard

Quiz

The quiz tab displays the analysis of quizzes held during the webinar. The visualization for every quiz displays the following information:

  • Total participants who participated in the quiz
  • Number of participants who submitted the responses to the quiz
  • The number of questions in the quiz. Select View list to view the questions.
  • An average accuracy of responses received. Select View leaderboard to view the accuracy and results.
  • Average time taken to attempt the quiz

Select Quiz report (.ZIP) to download the quiz report that includes questions, leaderboard, and total time taken. Select View detailed report to view the same report without downloading.

View metrics of Quiz
View metrics of Quiz

Other interactions

The tab allows you to view metrics of Q&A, file downloads, and reactions during a live session. The tab contains the following panels:

Download interaction reports
Download interaction reports

Select Download interaction reports from the top-right dropdown to download reports of different pods. Download the QnA report, Links & files report, and Reactions report from here for better tracking.

The engagement information across pods is available in different sections.

On-demand

This interface provides an overview of the On-demand session. You can view performance metrics, views over time, and the duration of the session. It helps you track participant engagement in the on-demand session.

Select On-demand report (CSV) to download the summarized report of the on-demand session.

On-demand metrics of Events engagement dashboard
On-demand metrics of Events engagement dashboard

Participant activity

This section lets you view consolidated information about each participant's engagement. 

The table consists of the following:

  • Engagement level of each participant. You can also sort them from high to low or vice versa. Learn about engagement level classification from Participant engagement level
  • Duration of the session attended by the participant.
  • Number of polls answered.
  • Number of polls answered.
  • Number of links clicked.
  • Number of questions asked in Q&A pod.

Select Attendee activity report (CSV) to download the participant activity report.

Participant activity
Download user activity report

Download reports

Download reports for different activities and pods from a centralized hub.

  1. From the left panel, select Download reports.

  2. Select Download all (.zip) to download all the available reports. All the available reports are downloaded as a single compressed zip file

    Download reports
    Download reports for different activities

    Select   icon next to each report to download them individually.

Participant engagement level

The Event Analytics dashboard consolidates various participant interactions in Adobe Connect into a single engagement-level classification. Based on their interactions during the webinar, participants are categorized into high, medium, or low engagement levels. This gives users a unified metric to score leads and identify top prospects. 

Understand the criterion for classifying the engagement level for each participant:

Engagement level

Classification criterion

High

Participants who fulfill all the below criteria:

  • The duration of attendance is at least 80% of the total event time.
  • All multiple-choice questions (MCQs) and multiple-answer (MA) polls are answered, at least one file is downloaded, or the number of chats posted is five or more.
  • The attendee has asked at least one question in the Q&A pod.

Medium

Participants who fulfill all the below criteria:

  • The attendee's engagement level isn't determined to be high.
  • The duration of attendance is at least 60% of the total event time.
  • At least one of the following actions has been performed by the attendee:
    • Answered at least one poll.
    • Asked at least one question in the Q&A pod.
    • Downloaded at least one file.
    • Clicked (but not launched) at least one web link.
    • Posted three or more chats.

Low

All participants who are not classified as either high or medium.

On-demand

The dashboard summarizes the session recording's performance, highlighting key metrics and views over time. It helps in evaluating the participant's engagement in on-demand sessions.

Select On-demand report (CSV) to download the performance summary of the on-demand session.

Get help faster and easier

New user?